Everyday Is Better Than The Next

The internet has become an attention economy. This article explains how internet marketers are using cutting edge techniques to tap into this economy; namely hoax marketing.

I also like something that is said in the first couple of lines in the article. “If the Web and the Net can be viewed as spaces in which we will increasingly live our lives, the economic laws we will live under have to be natural to this new space”. I have never really thought the net as being a place in which I will be spending time living my life in, but it basically is.

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